Newspapers eating the broadcaster’s lunch?

Posted on September 13, 2008
Filed Under digital media, journalism, media convergence |

Geek alert! I’m at the Online News Association Conference in DC, so this post is all about shoptalk.

I’m at the “Sharing the Research panel” at ONA and just heard something surprising from the panelists. Interesting topic at hand: culture clash between TV and newspapers, all about online media.

According to the study the researchers are presenting on media convergence, “newspapers are eating the broadcaster’s lunch” in the run for the web.  Well we have heard the, let’s say, “shrinkage” taking place in the newspaper industry, and how much of this is at least anecdotally tied to the emergence of the new media. However, the researchers base this assertion on the fact newspaper organizations in general may have ventured into the web earlier and with more creativity than broadcast companies did.  They point out that TV stations tend to farm out their web stuff to a limited number of companies that produce on-size-fits-all environments, and are usually not fast at innovating. 

Presented this way, it makes sense.  However, with video becoming central to web experiences anyway, one would think that broadcasters should have a leg up soon if they are smart about it.

 See more here and feel free to post your thoughts below or in the Wall (right-hand column).

 

 

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