The newspaper is dead. Long live the newspaper (…or whatever)!
Posted on September 13, 2008
Filed Under Uncategorized, digital media, journalism, media convergence |
Geek alert! I’m at the Online News Association Conference in DC, so this post is all about shoptalk.
Eduardo Hauser, of DailyMe, reading an AP story from 2004 about home delivery of…of milk!? Yeap, milk delivery apparently has been making a comeback. It is so like: well, in the glass bottle it tastes better. Get the metaphor? Eduardo sure proceeded to change the story to read “news” everywhere “milk” was mentioned in the article. Hometown news delivered directly to your home. But we are not talking just about ink and newsprint. Here are some of his suggestions:
- drop national and international reporting if you are local, buy it from people who do it better
- produce excellent local reporting
- substitute underperforming platforms for more profitable ones (ehem, make the users print their own news at home–one of DailyMe’s value propositions)
- find a good price segmentation (see, there are some who still prefer paper, would never go fully digital and do have the disposable income to buy the paper)
Most of all, the overall theme seems to be related to divorcing content from the platform, even in this question about business models. ”Unshackling the content from the distribution platform,” said Wendy Warren of Philly.com. In that sense, syndication seems to be key–including content distribution through taxi’s or elevator’s screens (if you have been in New York lately you know what I’m talking about).
If you have any ideas for new business models to fund journalism, feel free to post your thoughts below or in the Wall (right-hand column).
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